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Marketing
Policies can change application business models
Marketing and ChatGPT
Twitter and Apple
Boxplots and risk management
Chaos invites innovation
Facebook's New Challenge
Markets
Apple Ads Growth
Is Apple attacking FB?
Apple's next move on privacy
SKAdNetwork
UA during COVID
Takeaways from a Hypercasual keynote at ChinaJoy
Portfolio network effects (Part 3: cross promotion & monetizing)
Customized attribution models
Prediction in marketing (an intro to the concept)
Analyzing monetization efficiency risk
Investment risk for a digital marketer (Part 2: LTV quality models)
Network effects in your mobile app portfolio (Part 2: modeling)
Customizing attribution logic increases cashflow
marketing
Investment risk for a digital marketer (Part 1: intro)
Network effects of your mobile app portfolio (Part 1: intro)
Mobile
Applovin IPO
Network effects in your mobile app portfolio (Part 2: modeling)
Portfolio
Network effects in your mobile app portfolio (Part 2: modeling)
Commentary
Gitlab and remote teams
Tech stack for remote working
Privacy and incentives
Monopolies are built from the psychology of "free"
A new $5B privacy market
Low inflation and low unemployment. What's going on?
Facebook's rounding error
Mobile attention is increasing - where does it go?
Mobile app VPNs
Apple and Google's mobile platform tax
User beware?
Analytics
Quick query on portfolio effects
Product
Marketers make good PMs
Random
Rating each other
Reprogramming
Ego is the Enemy
Constructing teams
Mobile,
Adtech & Content will converge
Unity's revenue is mostly ads
SKAdNetwork
UA during COVID
Marketing,
SKAN 4.0 helps FB recovery on mobile ads
Adtech & Content will converge
Unity's revenue is mostly ads
Investing
Platform vs Ad Network IPO valuations
Adtech & Content will converge
Unity's revenue is mostly ads
Privacy
Mobile's unintended slippery slope
Is privacy weaponized?
Finance
SKAN 4.0 helps FB recovery on mobile ads
Ads
The DMA's impact on mobile ads
Hypercasual is not dead - it's just marketing
The slippery slope of a subscription based internet
Game
Apple's New Commission Policy: A Controversial Step Beyond the App Store
Unity's fall from grace
Engine
Apple's New Commission Policy: A Controversial Step Beyond the App Store
Unity's fall from grace