Apple's New Commission Policy: A Controversial Step Beyond the App Store
In a move that has sent ripples through the tech and business communities, Apple implemented...
Posted by
Christopher Farm
on January 24, 2024 ·
2 mins read
Unity's fall from grace
When Unity first announced its runtime fee changes, the mobile game developer community shook. Unity,...
Posted by
Christopher Farm
on October 05, 2023 ·
2 mins read
The DMA's impact on mobile ads
The Digital Markets Act (DMA) is a new piece of legislation from the European Commission...
Posted by
Christopher Farm
on July 27, 2023 ·
2 mins read
Hypercasual is not dead - it's just marketing
There’s been some buzz lately around the idea that the hypercasual games market is dead....
Posted by
Christopher Farm
on June 06, 2023 ·
4 mins read
The slippery slope of a subscription based internet
Advertising revenue is an essential component for developers and their businesses. It provides a way...
Posted by
Christopher Farm
on March 02, 2023 ·
2 mins read
Policies can change application business models
In recent years, the advertising-based monetization model for apps has been disrupted by privacy regulations...
Posted by
Christopher Farm
on February 27, 2023 ·
2 mins read
Marketing and ChatGPT
The advertising industry is constantly evolving, and the use of ChatGPT with data warehousing will...
Posted by
Christopher Farm
on January 18, 2023 ·
1 min read
Twitter and Apple
Apple/Google and Elon Musk are going to butt heads in 2023. With Elon looking to...
Posted by
Christopher Farm
on November 23, 2022 ·
1 min read
Boxplots and risk management
I’m having more conversations around risk management ever since the beginning of this year with...
Posted by
Christopher Farm
on September 10, 2022 ·
1 min read
Chaos invites innovation
Shifts in technology go through chaos before harmony. The word “Privacy”, at least in adtech...
Posted by
Christopher Farm
on June 25, 2022 ·
3 mins read
SKAN 4.0 helps FB recovery on mobile ads
Apple announced SKAN 4.0 at WWDC 2022 and some of its additions indicate Apple is...
Posted by
on June 12, 2022 ·
2 mins read
Facebook's New Challenge
Sheryl Sandberg decided to leave Facebook during one of the most transformative moments in the...
Posted by
on June 01, 2022 ·
3 mins read
Markets
Tech markets are reeling as the Fed increased it’s funds rate +0.5% and is projecting...
Posted by
on May 15, 2022 ·
5 mins read
Apple Ads Growth
Apple’s ad business is growing extremely quickly. At the moment it’s estimated that Apple’s Ad...
Posted by
on August 15, 2021 ·
1 min read
Is Apple attacking FB?
People generally agree that Facebook encroaches on privacy by using personal data to build hyper-targeted...
Posted by
on June 14, 2021 ·
3 mins read
Apple's next move on privacy
Apple recently stopped directly sending SKAdNetwork postbacks from end user devices to Ad Networks. In...
Posted by
on May 29, 2021 ·
2 mins read
Platform vs Ad Network IPO valuations
Mobile adtech is having a moment in the financial markets because of the recent IPO...
Posted by
on April 29, 2021 ·
3 mins read
Mobile's unintended slippery slope
Apple posted a FAQ on ATT a couple months ago and one of the questions...
Posted by
on April 21, 2021 ·
3 mins read
Is privacy weaponized?
The data infrastructure powering a lot of consumer facing digital technology is undergoing its own...
Posted by
on April 12, 2021 ·
3 mins read
Applovin IPO
I’ve worked in the mobile ad and gaming industry for the last 10 years and...
Posted by
on March 11, 2021 ·
4 mins read
Adtech & Content will converge
Apple’s shifted view to a more focused privacy centric platform won’t simply change the way...
Posted by
on January 12, 2021 ·
2 mins read
Unity's revenue is mostly ads
I recently looked at Unity Software’s market cap and found something weird: their LTM revenue...
Posted by
on November 15, 2020 ·
3 mins read
SKAdNetwork
As I continue to interpret Apple’s documentation around SKAdNetwork ATT framework, I’m realizing that SKAdNetwork...
Posted by
on September 04, 2020 ·
3 mins read
UA during COVID
COVID-19 is decimating global unemployment and users/consumers will inevitably change their spending behavior in their...
Posted by
on April 05, 2020 ·
3 mins read
Gitlab and remote teams
Due to COVID-19’s quarantine measures, many companies forced their teams to work in a 100%...
Posted by
on March 25, 2020 ·
2 mins read
Rating each other
Some notes that I have from managing a team from the last couple years:
Posted by
on January 20, 2020 ·
1 min read
Reprogramming
The biggest takeaway from “What you do is who you are: How to create your...
Posted by
on November 14, 2019 ·
1 min read
Ego is the Enemy
The author of Ego is the Enemy, Ryan Holiday, believes that a person’s ego manifests...
Posted by
on October 30, 2019 ·
2 mins read
Constructing teams
I recently read the book Team of Teams and found the General’s story about AQI/terrorism...
Posted by
on September 08, 2019 ·
2 mins read
Takeaways from a Hypercasual keynote at ChinaJoy
ChinaJoy 2019 was my first experience speaking to 500+ game developers in China. You can...
Posted by
on August 08, 2019 ·
2 mins read
Tech stack for remote working
Remote working requires a technology stack that enables people to work together. I operate a...
Posted by
on August 03, 2019 ·
3 mins read
Marketers make good PMs
Marketers are getting access to more customer data than ever before. Detailed customer data helps...
Posted by
on July 10, 2019 ·
1 min read
Privacy and incentives
With all of the privacy concerns surrounding Google and Facebook ad data, Apple’s “Sign In...
Posted by
on June 04, 2019 ·
2 mins read
Monopolies are built from the psychology of "free"
I want to deconstruct a statement from my last post:
Posted by
on June 01, 2019 ·
3 mins read
A new $5B privacy market
When Facebook stashed $3B-$5B away for its upcoming privacy fines, I visualized a bunch of...
Posted by
on May 10, 2019 ·
5 mins read
Low inflation and low unemployment. What's going on?
The Phillips Curve was developed in the 1960s, inversely correlating inflation and unemployment. Using data...
Posted by
on May 01, 2019 ·
3 mins read
Facebook's rounding error
I was flipping through FB’s most recent 10Q and found an interesting tidbit. The way...
Posted by
on April 28, 2019 ·
1 min read
Quick query on portfolio effects
This post is just a quick note.
Posted by
on April 19, 2019 ·
1 min read
Portfolio network effects (Part 3: cross promotion & monetizing)
One of the assumptions that was baked into the mathematical model in my last post...
Posted by
on April 15, 2019 ·
2 mins read
Customized attribution models
Attribution is an important marketing discipline that allows teams to develop effective budget allocation processes...
Posted by
on March 23, 2019 ·
2 mins read
Prediction in marketing (an intro to the concept)
Prediction is an area of marketing that is getting a lot of attention for its...
Posted by
on March 10, 2019 ·
2 mins read
Mobile attention is increasing - where does it go?
It’s a well known fact that people spend increasing amounts of time on mobile devices....
Posted by
on February 10, 2019 ·
1 min read
Mobile app VPNs
FB was recently criticized for paying users $20 to download a “research app” that collects...
Posted by
on January 29, 2019 ·
1 min read
Apple and Google's mobile platform tax
Techcrunch recently reported that Netflix is bypassing its in app payment mechanism to counteract the...
Posted by
on December 31, 2018 ·
2 mins read
Analyzing monetization efficiency risk
Here we are going to examine the first lever of risk through the lens of...
Posted by
on December 17, 2018 ·
4 mins read
User beware?
A recent article came out in the New York Times discussing how a multitude of...
Posted by
on December 10, 2018 ·
2 mins read
Investment risk for a digital marketer (Part 2: LTV quality models)
Marketers invest capital to acquire users and, in limited budget scenarios, they need to make...
Posted by
on December 07, 2018 ·
6 mins read
Investment risk for a digital marketer (Part 1: intro)
When marketers calculate returns for UA campaigns, they become more accurate in predicting return performance...
Posted by
on November 09, 2018 ·
2 mins read
Network effects in your mobile app portfolio (Part 2: modeling)
This is a follow up to Part 1. As discussed in the previous post, smart...
Posted by
on October 21, 2018 ·
4 mins read
Network effects of your mobile app portfolio (Part 1: intro)
The underlying technology that allows web developers to quantify network value across their portfolio of...
Posted by
on October 14, 2018 ·
4 mins read
Customizing attribution logic increases cashflow
Research indicates that testing different methods to allocate LTV across multiple user touch points (multi-touch...
Posted by
on September 02, 2018 ·
4 mins read